May 27, 2016 | Broadcast, Video
“I think you might be the right guy for the job – just not on this switcher.” Immediately, I was overcome with a flood of doubts. Here I was, talking with the director of a national television network program, and he wasn’t sure if I was up to the challenge of...
Jan 2, 2016 | Broadcast, Marketing
Just before the Major League Baseball (MLB) All-Star Game in Cincinnati last year, the MLB announced its selection of the four “living legends,” retired players whose careers stand out among the thousands of “boys of summer” who have played professional baseball....
Nov 13, 2015 | #viral videos, Broadcast, Current Events, Social Media
[wpdevart_youtube]KMK4c_v31zM[/wpdevart_youtube] It was an interesting week for viral videos on the web. On Thursday, November 5th, Josh Feuerstein posted his rant about Starbucks’ new design for their coffee cups. By Monday, November 9th, presidential...
Jun 21, 2014 | Broadcast, Marketing, Media Relations
CNBC reported yesterday (6/20/14) on an innovative addition that is perhaps coming soon to a loo near you. Applaud Tooshlights and their agency, PMBC Group, for being #savvy with their media relations campaign, including an entertaining and informative product video...
Jun 18, 2014 | Broadcast, Media Relations
10 things you should know before pitching your story idea to talk radio courtesy of waxmarketing.com Send your pitch to the program director or show producer… not the host, unless it’s a small market where the host is the producer. Your topic must be...
