Poor timing between bank notes due and Facebook’s algorithm cutting organic reach by 75% has crippled revenue for Little Things, forcing the digital marketing site to shut down.
In the wake of Facebook’s huge black eye over offshore advertisers swaying American voters in the 2016 Presidential Election, CEO Mark Zuckerberg announced an overhaul in the social media site’s algorithm, stating:
“…expect to see more from your friends, family and groups…less public content like posts from businesses, brands, and media. And the public content you see…should encourage meaningful interactions between people.”
~ Mark Zuckerberg, January 11, 2018
Check out this moment of “meaningful interactions” – exactly what Zuckerberg desires – from a recent Facebook Live broadcast by Little Things.
Business Insider columnist Mike Shields has a great article that explains the financial pressure that was building at Little Things…and how Facebook changes were the nail in the coffin.
Whenever regulations tinker with the marketplace, unanticipated results are bound to happen. Maybe Facebook’s new algorithm will curb “fake news” from Russian propagandists showing up in your news feed, but it has also silenced a beloved source for positive information and entertainment.
This is why we can’t have nice things.