Surviving Clean Out Your Inbox Week

Surviving Clean Out Your Inbox Week

National Clean Out Your Inbox Week is always observed the last full work-week of January. It’s a time for all of us to handle the clutter in our email account that puts a drain on our mental capacity and causes serious IT issues for our computers. (Ask your computer...
Customers Are Wonderful People

Customers Are Wonderful People

Be wonderful to the customers you have. They’ll bring you the customers you want. ~ Peter Shankman, founder of HARO Peter Shankman – founder of helpareporter.com (HARO) and author of Zombie Loyalists – in his keynote speech at Infusionsoft’s ICON14, talked...

8 Ways to Caffeinate Your Headlines

The best copy, the most compelling offer, the greatest persuasive close in the world all mean nothing if the email never gets opened. In the “Copy Talk” section of their blog, the marketing automation software company Infusionsoft offers these tools for...