Most-Convincing Way to Promote Your Brand

Most-Convincing Way to Promote Your Brand

“Just do it.” ~ Dan Wieden, co-founder of Wieden & Kennedy, ad agency for the Nike brand What good is talk about purpose, mission and values if it never leads to true action? The key thought is to “operationalize” your company culture.  Align every system and...
Spontaneity, Schmontaneity! You Want a Plan

Spontaneity, Schmontaneity! You Want a Plan

My wife thinks I’m a spontaneous person.  Impulsive and spur-of-the-moment. It’s true. I am afflicted with S.O.S. – “sudden outburst syndrome” – and occasionally overshare. “You can’t spell T.M.I without Tim,” she often says. While it feels liberating, on the one...