The Experience Economy
There’s more to value than just price. We operate in an “experience economy” that tells us it’s perfectly sensible to pay more than $5 for a Skinny Cinnamon Dolce Latte from Starbucks when a cup of coffee at home costs less than a quarter. Starbucks has invested millions of dollars in creating a space where its customers are comfortable drinking coffee — and more importantly — a space in the customers’ heads where they’re comfortable drinking pricey coffee!
How can you find that same space in your customer’s mind where your value increases exponentially? They need to witness “the experience of you.” Video is the best way to convey what it’s like working with you before prospects ever spend a nickel.
Use your videos to share your core values, purpose, expertise and personality.
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