Jan 22, 2019 | Content Marketing, Copywriting
National Clean Out Your Inbox Week is always observed the last full work-week of January. It’s a time for all of us to handle the clutter in our email account that puts a drain on our mental capacity and causes serious IT issues for our computers. (Ask your computer...
Mar 29, 2018 | Copywriting, Think About it Thursdays
“One Mississippi. Two Mississippi.” If you’re a kid who grew up in the South, you probably know what comes next. These were the rules for backyard football in my neighborhood: ► Two-hand touch, ► First team to 100 wins (unless the streetlights came on or somebody’s...
Mar 15, 2018 | Marketing, Think About it Thursdays, Video
Want to know how to add captions to your Facebook video without losing sleep, hair or your cool, in general? Studies show 85% of videos on Facebook are watched with the sound off. That means captions are vitally important if you want people to watch your small...
Dec 7, 2017 | Live Events, Marketing, Think About it Thursdays
You’ve probably been hearing how video is the “thing” for growing your business for the past few years. It’s hard to ignore the published statistics: YouTube has over a billion users, almost one-third of all people on the internet. 500 million people watch videos on...
Nov 9, 2017 | Marketing, Think About it Thursdays
“How do I really accelerate my growth?” he asked. “I assume the metric you’re using to measure growth is revenue,” I replied. “There are three ways to make more money: Raise your rates. Put more people in the top of the funnel, or improve your closing ratio.” Now...
Nov 2, 2017 | Content Marketing, Think About it Thursdays, Video
So you’re ready to roll out your new social media video to promote your business. Congratulations! Hubspot recently reported 48% of marketers plan to add YouTube to their content strategy in the next 12 months. This validates your good decision, and it lets...
