Oct 26, 2017 | Marketing, Think About it Thursdays
Is your business being repulsive enough? It’s a strange question, I know, but…. We’ve been having some deep conversations lately, and one of them got into the idea of businesses attracting the kind of customers they want…and repelling those they don’t. Does your brand...
Oct 20, 2017 | Business, Marketing
This blog post is a day later than our usual #ThinkAboutItThursday…but I was on island time this week. Don’t judge me. We just got back from a weekend conference and a little side trip to the beach for some decompression and relaxation. Lisa and I attended the...
Aug 31, 2017 | Marketing, Think About it Thursdays
With Labor Day weekend upon us in the U.S., and most kids back in school, let’s wrap up the Back to Basics series for August with a few thoughts about your database. Your contact list is gold. It is one indicator of your company’s future cash flow and a factor in the...
Aug 24, 2017 | Marketing, Think About it Thursdays
How many of your customers are strangers? People you’d never be able to recognize in a crowd? As we get back to basics in August on the Savvy Blog, it’s vital we remember the importance of relationships. Small business owners, like Lisa and I…and probably you, get...
Aug 3, 2017 | Marketing, Think About it Thursdays
Around here, August is back-to-school month. Summer is over. Back to work. If you’re in one of those “purist” areas where the school bell doesn’t ring until after Labor Day, say hello to my wistful childhood memories, would ya? In the back-to-school spirit for...
Jul 27, 2017 | Business, Marketing, Think About it Thursdays
“Work for yourself,” they said. “You can set your own schedule.” “Start a business,” they said. “You will always have job security and build wealth along the way.” So, small business owner, it’s the last week of July. Have you taken a vacation this summer? If not,...
