So you’re ready to roll out your new social media video to promote your business. Congratulations!
Hubspot recently reported 48% of marketers plan to add YouTube to their content strategy in the next 12 months. This validates your good decision, and it lets you know that you’re entering a crowded field.
How do you make your video stand out among all those other marketers?
In this two-minute clip, I share two tips that I’ve learned in my 30-year television career on how to get people to watch your video for longer periods. After all, what good is it to have a fabulous offer at the end of a video and have no one watching long enough to get to your call to action?
Here are two ways to fix that problem: