Aug 24, 2017 | Marketing, Think About it Thursdays
How many of your customers are strangers? People you’d never be able to recognize in a crowd? As we get back to basics in August on the Savvy Blog, it’s vital we remember the importance of relationships. Small business owners, like Lisa and I…and probably you, get...
Aug 17, 2017 | Current Events, Think About it Thursdays
We drove 60 miles out of our way last night and paid 800% for an item we’ll probably throw away within hours of using it. Why? We wanted it Scarcity Convenience What was it? ISO rated sunglasses for viewing the solar eclipse. We live in the path of totality. ...
Aug 10, 2017 | Business, Think About it Thursdays
I sat for 20 minutes in school traffic yesterday morning. Summer is officially over. In the back-to-school spirit for “Think About it Thursday,” we’re getting back to basics on the Savvy Blog. Last week, we covered “square one” for developing a marketing plan. Today,...
Aug 3, 2017 | Marketing, Think About it Thursdays
Around here, August is back-to-school month. Summer is over. Back to work. If you’re in one of those “purist” areas where the school bell doesn’t ring until after Labor Day, say hello to my wistful childhood memories, would ya? In the back-to-school spirit for...
Jul 27, 2017 | Business, Marketing, Think About it Thursdays
“Work for yourself,” they said. “You can set your own schedule.” “Start a business,” they said. “You will always have job security and build wealth along the way.” So, small business owner, it’s the last week of July. Have you taken a vacation this summer? If not,...
Jul 20, 2017 | Business, Think About it Thursdays
Getting paid is what separates professions from hobbies. Of all the systems that can make or break a business, your financial system is the cornerstone. Not to discount sales, marketing, fulfillment, customer service, information technology, research and development,...
