What makes a viewer watch a video to the end?

Since the invention of the remote control, audience retention has been a challenge for video content producers.  You think it’s tough for television programmers?  It’s a bigger challenge for internet video, because we watch videos on the web with our finger on the mouse.  On average, viewers click to the next video within 8 seconds.

It’s imperative that your marketing videos grab your customer’s attention immediately.  If they don’t, you’ll find no response to your call to action at the end of the video because no one is sticking around to the end to watch.

How do you make a video people will watch to the end?

In this video, I explore how some Bernie Sanders fans use 5 elements to create content even Donald Trump would watch to the end.


Click here to watch the video blog on YouTube.

Thanks to CrackinFoxy for the original clip that you can see in its entirety here.


5 elements that make your video watchable to the end

  1. Custom thumbnail
  2. Music
  3. Parody
  4. Subtitles
  5. Unexpected ending

Disclaimer:  This is not an endorsement for Bernie Sanders nor any other political candidate running for office in 2016.  This blog examines elements utilized by the original content that can be helpful for all video marketers.

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