What to Do When You Feel Afraid
“…but I’m afraid,” you might say. I get it; I’m afraid of some things in the news, too. With all the current events swirling around us – fear is a prevalent emotion. Do you find yourself being afraid of the things beyond your control? Or are you fearful of...
Mindset
Want to see a successful mindset in action? This short, 1-minute video is from the waning minutes of a college football game between USC and Western Michigan. What happens when a second-string player takes the field for an otherwise inconsequential play is the best...
Why are you not growing your database?
With Labor Day weekend upon us in the U.S., and most kids back in school, let’s wrap up the Back to Basics series for August with a few thoughts about your database. Your contact list is gold. It is one indicator of your company’s future cash flow and a factor in the...
When do great friendships equal good business?
How many of your customers are strangers? People you’d never be able to recognize in a crowd? As we get back to basics in August on the Savvy Blog, it’s vital we remember the importance of relationships. Small business owners, like Lisa and I…and probably you, get...
Eclipse Economics: When Scarcity and Convenience Collide
We drove 60 miles out of our way last night and paid 800% for an item we’ll probably throw away within hours of using it. Why? We wanted it Scarcity Convenience What was it? ISO rated sunglasses for viewing the solar eclipse. We live in the path of totality. ...
Now is the Time to Drop Ineffective Marketing
I sat for 20 minutes in school traffic yesterday morning. Summer is officially over. In the back-to-school spirit for “Think About it Thursday,” we’re getting back to basics on the Savvy Blog. Last week, we covered “square one” for developing a marketing plan. Today,...