Star Wars: The Force Awakens opened December 18 to huge audiences.

Despite seeing trailers and reading reviews from movie critics, most people who haven’t yet seen the new Star Wars episode will still ask a friend, “What did you think?”

Customer testimonials are a powerful video format to use in your marketing.  We tend to trust the social proof of candid user reviews far more than expert opinions or critics’ reviews.

Do you want more prospects to become buyers?  Ask your existing customers to record their experience with your brand, products or services…and share their feedback on your web site and social media pages.

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