3 Seconds to Victory

3 Seconds to Victory

“One Mississippi. Two Mississippi.” If you’re a kid who grew up in the South, you probably know what comes next. These were the rules for backyard football in my neighborhood: ► Two-hand touch, ► First team to 100 wins (unless the streetlights came on or somebody’s...

8 Ways to Caffeinate Your Headlines

The best copy, the most compelling offer, the greatest persuasive close in the world all mean nothing if the email never gets opened. In the “Copy Talk” section of their blog, the marketing automation software company Infusionsoft offers these tools for...