Feb 16, 2017 | Marketing, Think About it Thursdays
How was your Valentine’s Day? Dinner and a movie? Conversation by candle light? Since I’m on a roll comparing marketing to dating, let’s have a conversation about conversations – specifically marketing messages, and even more specifically, email marketing. Last week,...
Feb 9, 2017 | Marketing, Think About it Thursdays
It pays to be customer-centric. Literally. You must center your thoughts on what it’s like to be your own customer. What do they want? Where do they hurt? What are their desires, frustrations or fears? If you’re in business, your sole purpose is to offer a solution...
Feb 2, 2017 | Marketing, Think About it Thursdays
As Valentine’s Day approaches, it makes me ponder: What creates attraction between humans? And beyond attraction: What cements a friendship bond between two people? Attraction may have much more to do with personal preference than anything. “Beauty is in the eye of...
Jan 26, 2017 | Business, Think About it Thursdays
You’re four weeks into the new year. How is your resolve to grow your business holding up? Remember, resolve is different from resolutions. Resolve exhibits a growth mindset that sees setbacks as only temporary – not a reason to abandon the whole mission because of...
Jan 19, 2017 | Business, Live Events, Think About it Thursdays
While developing our company’s annual plan last month, I ran across an old document that had revenue goals and monthly sales projections from a few years ago. The products looked good. The numbers were right. Pricing was competitive. The yearly target was an...
Jan 12, 2017 | Business, Think About it Thursdays
“These are the times that try men’s souls.” Thomas Paine wrote those stirring words in the winter of 1776 as it became evident the Crown would not surrender its grip on the Colonies without bloodshed. Paine went on to say “Tyranny, like hell, is not easily...
