Most-Convincing Way to Promote Your Brand

Most-Convincing Way to Promote Your Brand

“Just do it.” ~ Dan Wieden, co-founder of Wieden & Kennedy, ad agency for the Nike brand What good is talk about purpose, mission and values if it never leads to true action? The key thought is to “operationalize” your company culture.  Align every system and...
Spontaneity, Schmontaneity! You Want a Plan

Spontaneity, Schmontaneity! You Want a Plan

My wife thinks I’m a spontaneous person.  Impulsive and spur-of-the-moment. It’s true. I am afflicted with S.O.S. – “sudden outburst syndrome” – and occasionally overshare. “You can’t spell T.M.I without Tim,” she often says. While it feels liberating, on the one...
How to Fail-Proof Your Operation

How to Fail-Proof Your Operation

Details are important.  Daily details cannot be overlooked.  But you must bring your gaze above the horizon from time-to-time to know if the minutiae of the moment are aligned with your true purpose. Sextants, sounders and spy-glasses were three tools sailors used for...
Are You Here to Follow or to Lead?

Are You Here to Follow or to Lead?

Have you ever had a prospect or client who is a foot dragger? They can tell you what they want to achieve.  They’re clear about where they want to go.  The elevator speech is impeccable. Everything looks good on paper. Still, they’re hesitant to “pass Go and collect...