Mar 5, 2015 | Media Relations
When getting your story out to the masses in mainstream media, you have two pitches: the pitch that attracts potential customers, and the pitch that convinces gatekeepers that your story attracts eyeballs. What do you think is rated as the most important skill for...
Jun 21, 2014 | Broadcast, Marketing, Media Relations
CNBC reported yesterday (6/20/14) on an innovative addition that is perhaps coming soon to a loo near you. Applaud Tooshlights and their agency, PMBC Group, for being #savvy with their media relations campaign, including an entertaining and informative product video...
Jun 18, 2014 | Broadcast, Media Relations
10 things you should know before pitching your story idea to talk radio courtesy of waxmarketing.com Send your pitch to the program director or show producer… not the host, unless it’s a small market where the host is the producer. Your topic must be...
