Get Out There and a Parade Will Follow
Do you know where you’re going? In your marketing. In your sales process. In your business: Do you know where you’re going? It requires vision to chart your course. Sometimes the path is not clearly marked – or perhaps nonexistent. Henry Ford had a dream of...
Three Reasons Customers Read Your Emails
How was your Valentine’s Day? Dinner and a movie? Conversation by candle light? Since I’m on a roll comparing marketing to dating, let’s have a conversation about conversations – specifically marketing messages, and even more specifically, email marketing. Last week,...
Of Sweet Tea and Lead Magnets
It pays to be customer-centric. Literally. You must center your thoughts on what it’s like to be your own customer. What do they want? Where do they hurt? What are their desires, frustrations or fears? If you’re in business, your sole purpose is to offer a solution...
How Sales and Marketing are Similar to Dating
As Valentine’s Day approaches, it makes me ponder: What creates attraction between humans? And beyond attraction: What cements a friendship bond between two people? Attraction may have much more to do with personal preference than anything. “Beauty is in the eye of...
Creating happiness and growth for your business
You’re four weeks into the new year. How is your resolve to grow your business holding up? Remember, resolve is different from resolutions. Resolve exhibits a growth mindset that sees setbacks as only temporary – not a reason to abandon the whole mission because of...
You Have to Do the Work
While developing our company’s annual plan last month, I ran across an old document that had revenue goals and monthly sales projections from a few years ago. The products looked good. The numbers were right. Pricing was competitive. The yearly target was an...