Most-Convincing Way to Promote Your Brand
“Just do it.” ~ Dan Wieden, co-founder of Wieden & Kennedy, ad agency for the Nike brand What good is talk about purpose, mission and values if it never leads to true action? The key thought is to “operationalize” your company culture. Align every system and...
Spontaneity, Schmontaneity! You Want a Plan
There may be extemporaneous moments during the day where the creative juices are flowing…but without the bounds of purpose and mission, improvised leadership often goes nowhere. This is not to say every moment must be scripted. In fact, it is quite acceptable to be off-task, as long as you are still on purpose.
How to Make Better Videos on Your Phone
Three Tips for Cellphone Videos In a recent interview, Chris Williams, co-founder of Wide Awake Business, asks Tim for expert advice on how small business owners should begin using videos to market their companies on the web. Click the player below to hear his...
Direction Overcomes “Fire-Aim-Ready” Fail
Quick! What’s the leading cause of start-up failures in America? If you said “lack of funding,” you’d be wrong. A report, compiled and published by CB Insights, ranked all the reasons startup founders gave for their failures (aka: post-mortems). Their number one...
How to Fail-Proof Your Operation
Details are important. Daily details cannot be overlooked. But you must bring your gaze above the horizon from time-to-time to know if the minutiae of the moment are aligned with your true purpose. Sextants, sounders and spy-glasses were three tools sailors used for...
Are You Here to Follow or to Lead?
Have you ever had a prospect or client who is a foot dragger? They can tell you what they want to achieve. They’re clear about where they want to go. The elevator speech is impeccable. Everything looks good on paper. Still, they’re hesitant to “pass Go and collect...