Mar 9, 2017 | Business, Think About it Thursdays
Details are important. Daily details cannot be overlooked. But you must bring your gaze above the horizon from time-to-time to know if the minutiae of the moment are aligned with your true purpose. Sextants, sounders and spy-glasses were three tools sailors used for...
Mar 2, 2017 | Marketing, Think About it Thursdays
Have you ever had a prospect or client who is a foot dragger? They can tell you what they want to achieve. They’re clear about where they want to go. The elevator speech is impeccable. Everything looks good on paper. Still, they’re hesitant to “pass Go and collect...
Feb 23, 2017 | Live Events, Marketing, Think About it Thursdays
Do you know where you’re going? In your marketing. In your sales process. In your business: Do you know where you’re going? It requires vision to chart your course. Sometimes the path is not clearly marked – or perhaps nonexistent. Henry Ford had a dream of...
Feb 16, 2017 | Marketing, Think About it Thursdays
How was your Valentine’s Day? Dinner and a movie? Conversation by candle light? Since I’m on a roll comparing marketing to dating, let’s have a conversation about conversations – specifically marketing messages, and even more specifically, email marketing. Last week,...
Feb 9, 2017 | Marketing, Think About it Thursdays
It pays to be customer-centric. Literally. You must center your thoughts on what it’s like to be your own customer. What do they want? Where do they hurt? What are their desires, frustrations or fears? If you’re in business, your sole purpose is to offer a solution...
Feb 2, 2017 | Marketing, Think About it Thursdays
As Valentine’s Day approaches, it makes me ponder: What creates attraction between humans? And beyond attraction: What cements a friendship bond between two people? Attraction may have much more to do with personal preference than anything. “Beauty is in the eye of...
