Hollywood Comes to Dollywood
“I think you might be the right guy for the job – just not on this switcher.” Immediately, I was overcome with a flood of doubts. Here I was, talking with the director of a national television network program, and he wasn’t sure if I was up to the challenge of...
Grow Your Audience on YouTube
The Knoxville Entrepreneur Center is hosting a series of media meetups - 4, in fact - that meet on select Wednesdays from March through June. The topic for meetup #2, held April 13th, was how to grow an audience on YouTube and other platforms. "Well, that sounds like...
How to Make a Video and Not Be on Camera
"What if I have a face for radio...can I make a video and not be on camera?" It's a question I get asked a lot! Why not show off your pretty mug? Personally, I believe you should go for as much visibility and credibility as you can get. But, if hiding behind the...
How to Make a Video People Watch to the End
Since the invention of the remote control, audience retention has been a challenge for video content producers. You think it's tough for television programmers? It's a bigger challenge for internet video, because we watch videos on the web with our finger on the...
Listen to Your Customer
How do you know what to say to your prospect to gain their attention? Listening: It’s a lost art. We spend our days looking for ways to get our marketing message heard above all of the other voices out there. According to some studies, the average person is exposed...
Branding Like Peyton
Branding Lessons from Peyton Manning's Retirement What can we learn about branding from Peyton Manning? I live in Knoxville – home of the University of Tennessee – where Manning is legendary, and half of the kids in high school are named Peyton. So the name is...