Jan 10, 2017 | Business, Marketing
Pia Silva, partner at Worstofall Design, applies all of the lessons learned “the hard way” to develop her clients’ brands. Her story – which validates the journey of so many entrepreneurs – is in the link below. Branding is Not One-Size...
Apr 15, 2016 | Marketing, Video
The Knoxville Entrepreneur Center is hosting a series of media meetups – 4, in fact – that meet on select Wednesdays from March through June. The topic for meetup #2, held April 13th, was how to grow an audience on YouTube and other platforms....
Apr 1, 2016 | Gear, Marketing, Video
“What if I have a face for radio…can I make a video and not be on camera?” It’s a question I get asked a lot! Why not show off your pretty mug? Personally, I believe you should go for as much visibility and credibility as you can get. But, if...
Mar 18, 2016 | #viral videos, Current Events, Marketing, Video
Since the invention of the remote control, audience retention has been a challenge for video content producers. You think it’s tough for television programmers? It’s a bigger challenge for internet video, because we watch videos on the web with our...
Mar 14, 2016 | Business, Marketing
How do you know what to say to your prospect to gain their attention? Listening: It’s a lost art. We spend our days looking for ways to get our marketing message heard above all of the other voices out there. According to some studies, the average person is exposed...
Mar 11, 2016 | Current Events, Marketing
Branding Lessons from Peyton Manning’s Retirement What can we learn about branding from Peyton Manning? I live in Knoxville – home of the University of Tennessee – where Manning is legendary, and half of the kids in high school are named Peyton. So the name is...
