The Revolution Is Here

Mar 4, 2016 | Business, Current Events, Marketing, Video

Video Revolution Driven by Mobile Technology Here’s evidence there’s a revolution. YouTube’s staggering new statistics released in 2015 show that users upload 400 hours of new video content every minute. (Source: TubeFilter.com) Let that sink in for...

PowerPoint Do’s and Don’ts

Feb 26, 2016 | Business, Marketing

PowerPoint Tips for Better Presentations The staple for business communication – whether it’s at a working luncheon of five or a huge conference with 5,000 – is PowerPoint. Chances are good that you will have an opportunity to speak to an audience in the next few...

Change the Conversation

Feb 24, 2016 | Business, Marketing

…and Customers Will Listen A big conversation we keep having lately is all around how to talk to your prospects and customers.  It seems that as the world changes and adapts to more and more online marketing, business owners are having a more difficult time...

Internal v External Business Communication

Feb 19, 2016 | Business, Marketing, Video

Business Videos Can Have Two Audiences Your business may be small, but you can still utilize video like the big brands.  Corporate marketing departments produce videos that reinforce the company message in two directions: internally and externally. External...

The Customer Experience

Feb 12, 2016 | Marketing

The Experience Economy There’s more to value than just price. We operate in an “experience economy” that tells us it’s perfectly sensible to pay more than $5 for a Skinny Cinnamon Dolce Latte from Starbucks when a cup of coffee at home costs...

Adobe’s Disruptive Big Game Ad

Feb 7, 2016 | #viral videos, Marketing

Can I say “Super Bowl”?  It seems that no one calls Super Bowl ads “Super Bowl ads” anymore for fear of NFL copyright infringement.  So you get all the talk about “the big game.” It’s true, advertisers are spending upwards of...