Feb 5, 2016 | Marketing, Video
Never underestimate your role as an expert. There’s a term my expert colleagues have tossed around called “marketing myopia.” It’s what you get when you’re too close to the product to get a clear picture of how to promote it....
Jan 29, 2016 | Business, Marketing, Video
Remember How They’ll Receive Your Video Marketing In a previous blog about video marketing, we talked about how important it is to be clear on who your customer is before trying to figure out what to say to them. “Never put the ‘what’ before...
Jan 22, 2016 | Business, Marketing, Video
Video Marketing Starts at Knowing Who Your Audience Is [wpdevart_youtube]80iB5-bhl0U[/wpdevart_youtube] When entrepreneurs start thinking about video marketing, we often get hung up on not knowing what to say…and so we never start. I believe that’s because we don’t...
Jan 15, 2016 | Business, Marketing, Video
It’s mid-January. Does your New Year Resolution still have life in it? [wpdevart_youtube]Pl4fjvO-FCI[/wpdevart_youtube] Sometimes, we give up on our resolution at the first sign of opposition. If you’re a small business owner who’s just dipping...
Jan 8, 2016 | Content Marketing, Video
Be wonderful to the customers you have. They’ll bring you the customers you want. ~ Peter Shankman, founder of HARO Peter Shankman – founder of helpareporter.com (HARO) and author of Zombie Loyalists – in his keynote speech at Infusionsoft’s ICON14, talked...
Jan 2, 2016 | Broadcast, Marketing
Just before the Major League Baseball (MLB) All-Star Game in Cincinnati last year, the MLB announced its selection of the four “living legends,” retired players whose careers stand out among the thousands of “boys of summer” who have played professional baseball....
