3 Seconds to Victory

3 Seconds to Victory

“One Mississippi. Two Mississippi.” If you’re a kid who grew up in the South, you probably know what comes next. These were the rules for backyard football in my neighborhood: ► Two-hand touch, ► First team to 100 wins (unless the streetlights came on or somebody’s...
How Does Marketing Improve Sales?

How Does Marketing Improve Sales?

“How do I really accelerate my growth?” he asked. “I assume the metric you’re using to measure growth is revenue,” I replied. “There are three ways to make more money:  Raise your rates. Put more people in the top of the funnel, or improve your closing ratio.” Now...
How Can Being Repulsive Be a Good Thing?

How Can Being Repulsive Be a Good Thing?

Is your business being repulsive enough? It’s a strange question, I know, but…. We’ve been having some deep conversations lately, and one of them got into the idea of businesses attracting the kind of customers they want…and repelling those they don’t. Does your brand...