Expert Status thru Video Marketing
Never underestimate your role as an expert. There’s a term my expert colleagues have tossed around called “marketing myopia.” It’s what you get when you’re too close to the product to get a clear picture of how to promote it....
Event: East Tennessee Women’s Leadership Council
Lisa Petree Talks Niche Marketing to Businesswomen at "The Salon" Be Media Savvy owner Lisa Petree will share her story and insights with other women in business at the East Tennessee Women's Leadership event: The Salon. "Sugar and Spice - and Business Niches" is the...
After Who Comes How
Remember How They'll Receive Your Video Marketing In a previous blog about video marketing, we talked about how important it is to be clear on who your customer is before trying to figure out what to say to them. "Never put the 'what' before the 'who'" -- is what I...
Exquisite Video: Parmigiani Fleurier, “The Pistol”
Watch the video. Words cannot express how intricate and exquisite this piece of art truly is. The Pistol - RestorationThe pistol and it's songbird travelled 200 years to reach us. It went through the torments of time, through the faulty interventions of...
Start With Who, What to Say Becomes Clear
Video Marketing Starts at Knowing Who Your Audience Is [wpdevart_youtube]80iB5-bhl0U[/wpdevart_youtube] When entrepreneurs start thinking about video marketing, we often get hung up on not knowing what to say…and so we never start. I believe that’s because we don’t...
Is Your Resolution Still Around?
It's mid-January. Does your New Year Resolution still have life in it? [wpdevart_youtube]Pl4fjvO-FCI[/wpdevart_youtube] Sometimes, we give up on our resolution at the first sign of opposition. If you're a small business owner who's just dipping your toes into video...