After Who Comes How

After Who Comes How

Jan 29, 2016 | Business, Marketing, Video

Remember How They’ll Receive Your Video Marketing In a previous blog about video marketing, we talked about how important it is to be clear on who your customer is before trying to figure out what to say to them. “Never put the ‘what’ before...
Start With Who, What to Say Becomes Clear

Start With Who, What to Say Becomes Clear

Jan 22, 2016 | Business, Marketing, Video

Video Marketing Starts at Knowing Who Your Audience Is [wpdevart_youtube]80iB5-bhl0U[/wpdevart_youtube] When entrepreneurs start thinking about video marketing, we often get hung up on not knowing what to say…and so we never start. I believe that’s because we don’t...
Is Your Resolution Still Around?

Is Your Resolution Still Around?

Jan 15, 2016 | Business, Marketing, Video

It’s mid-January.  Does your New Year Resolution still have life in it? [wpdevart_youtube]Pl4fjvO-FCI[/wpdevart_youtube] Sometimes, we give up on our resolution at the first sign of opposition.  If you’re a small business owner who’s just dipping...
When Networking Doesn’t Work

When Networking Doesn’t Work

Apr 10, 2015 | Business

You own a business. You know that you have to market it. You know that you ought to attend networking meetings. But how do you choose which to attend? Recently, I chose to attend an event that promised networking opportunities and training. Let’s just say I was...
#MarchMadness in Charlotte

#MarchMadness in Charlotte

Mar 20, 2015 | Business

Wouldn’t you know it?  My side trip from LA to Charlotte ended on the first day of the NCAA tournament.  Right after recording this, I had to hurry to Douglas Airport (CLT) and did not get to participate in the March Madness that was going on in town. On the...