Nov 2, 2017 | Content Marketing, Think About it Thursdays, Video
So you’re ready to roll out your new social media video to promote your business. Congratulations! Hubspot recently reported 48% of marketers plan to add YouTube to their content strategy in the next 12 months. This validates your good decision, and it lets...
Oct 26, 2017 | Marketing, Think About it Thursdays
Is your business being repulsive enough? It’s a strange question, I know, but…. We’ve been having some deep conversations lately, and one of them got into the idea of businesses attracting the kind of customers they want…and repelling those they don’t. Does your brand...
Oct 12, 2017 | Current Events, Think About it Thursdays
I was ear-witness to a murder this week. At first, I didn’t think much of it. “Firecrackers,” I said to myself and dismissed it as no concern. Since it’s fall break, I thought neighborhood kids were just having a little fun. About an hour later, my wife texts: Are...
Oct 5, 2017 | Current Events, Social Media, Think About it Thursdays
Millennials, please accept my apology. As a 30-year accomplice to the current state of media in America, I am truly sorry. It’s hard to distinguish the truth from political smokescreen on the current media landscape. No wonder people in your generation, along with...
Sep 28, 2017 | Business, Think About it Thursdays
“Ninjas don’t start as ninjas.” ~ Brad Martineau, 6th Division Budding entrepreneurs, stop comparing yourself to others who’ve been at it longer. I know the temptation is great, because I’ve been guilty of it in the past, too. We get advice like...
Sep 21, 2017 | Business, Think About it Thursdays
Unless you’re Lexus, a relentless pursuit of perfection doesn’t serve you well, especially when you fail to launch because “it” isn’t good enough, yet (whatever it is). Does the name Tom Scholz ring a bell? Tom is a retired mechanical engineer whose hobby is music. ...