How Can Being Repulsive Be a Good Thing?

How Can Being Repulsive Be a Good Thing?

Is your business being repulsive enough? It’s a strange question, I know, but…. We’ve been having some deep conversations lately, and one of them got into the idea of businesses attracting the kind of customers they want…and repelling those they don’t. Does your brand...
Simplicity, the Best Path to Success

Simplicity, the Best Path to Success

“Ninjas don’t start as ninjas.” ~ Brad Martineau, 6th Division Budding entrepreneurs, stop comparing yourself to others who’ve been at it longer. I know the temptation is great, because I’ve been guilty of it in the past, too. We get advice like...
Perfection is Not Your Friend

Perfection is Not Your Friend

Unless you’re Lexus, a relentless pursuit of perfection doesn’t serve you well, especially when you fail to launch because “it” isn’t good enough, yet (whatever it is). Does the name Tom Scholz ring a bell?  Tom is a retired mechanical engineer whose hobby is music. ...