Feb 5, 2016 | Marketing, Video
Never underestimate your role as an expert. There’s a term my expert colleagues have tossed around called “marketing myopia.” It’s what you get when you’re too close to the product to get a clear picture of how to promote it....
Jan 29, 2016 | Business, Marketing, Video
Remember How They’ll Receive Your Video Marketing In a previous blog about video marketing, we talked about how important it is to be clear on who your customer is before trying to figure out what to say to them. “Never put the ‘what’ before...
Jan 25, 2016 | #viral videos
Watch the video. Words cannot express how intricate and exquisite this piece of art truly is. The Pistol – RestorationThe pistol and it's songbird travelled 200 years to reach us. It went through the torments of time, through the faulty interventions of...
Jan 22, 2016 | Business, Marketing, Video
Video Marketing Starts at Knowing Who Your Audience Is [wpdevart_youtube]80iB5-bhl0U[/wpdevart_youtube] When entrepreneurs start thinking about video marketing, we often get hung up on not knowing what to say…and so we never start. I believe that’s because we don’t...
Jan 15, 2016 | Business, Marketing, Video
It’s mid-January. Does your New Year Resolution still have life in it? [wpdevart_youtube]Pl4fjvO-FCI[/wpdevart_youtube] Sometimes, we give up on our resolution at the first sign of opposition. If you’re a small business owner who’s just dipping...
Jan 8, 2016 | Content Marketing, Video
Be wonderful to the customers you have. They’ll bring you the customers you want. ~ Peter Shankman, founder of HARO Peter Shankman – founder of helpareporter.com (HARO) and author of Zombie Loyalists – in his keynote speech at Infusionsoft’s ICON14, talked...
